Tourism Marketing + Travel PR Services

Our business events team specializes in marketing and selling destinations and convention venues to North American-based planners of association, corporate meeting and incentive programs. Our research team is skilled at conducting studies and analyzing the data that helps position destinations effectively in the market. Our experienced sales team leverages this research alongside our fine-tuned database of domestic and international association, corporate and incentive sales executives to generate RFPs and win business. We help destination marketing organizations and convention bureaus increase group business to their destination, resulting in increased economic impact.

Canadians spend an estimated C$35 billion on outbound travel annually. Destinations globally are therefore competing for a larger share of this lucrative market. Development Counsellors International (DCI) is the expert in how Canadian travellers and business executives select destinations. We partner with destinations to increase visitor arrivals, disperse visitors, augment daily spend and increase business investment. Our team of destination marketers in Canada specialize in travel and tourism public relations, travel trade marketing, MICE sales and destination representation.

Creative brand partnerships and consumer promotions raise awareness, motivate action and drive bookings. We know because we've been there. DCI negotiates partnerships with both endemic and non-endemic brands which introduce new consumers to travel destinations. Our innovative consumer activations leverage multiple marketing tools - from media integrations to digital/social platforms - to bring destination messaging to strategic audiences in major markets.

Developing and strengthening your brand is a powerful process that acknowledges your brand strengths, raises your profile among target audiences, increases recognition and unifies the community behind a consistent marketing campaign. Through comprehensive research, analyses and a creative thought process, we deliver effective and actionable brand blueprints for tourism destinations.

The dynamic world of social media and the increasing importance of digital influencers plays a crucial role in developing perceptions of “place.” We will build your social/digital strategy and be your community’s advocate/influencer in the online space as we have successfully done for numerous destination clients worldwide.

Hotels and hospitality products can be the deciding factor for both leisure and business travelers when choosing a destination.

We have helped launch new museums and cultural institutions in the U.S. and are experts at the most innovative tactics. We implement unique marketing techniques to attract more visitors and increase revenue for institutions worldwide.

Our powerful network of media and dynamic roster of digital influencers and content creators allows us to earn diverse and healthy media placements for our clients. Because we excel at 'marketing places,' the best content creators often come to us first when developing their destination stories.

Data doesn't lie. When working with a new destination, DCI’s approach to success begins with a strong research-based foundation. Our research division manages all phases of the research process - creating the initial research concept, survey development, implementation, analysis and presenting the final insights. Learn more about our research services:

DCI’s deep knowledge, database and active involvement in the travel trade space allows us to develop and implement strategic B-to-B marketing plans and events for our clients. Our understanding and aggressive approach to travel trade marketing results in increased consumer arrivals to travel destinations around the world.