As the leader in marketing places, DCI’s work must be rooted in research.
DCI begins any client engagement with customized qualitative and quantitative research and perception studies among key target audiences to gain first-hand, unbiased insights. Whether the team is conducting tourism research, economic development research or talent attraction/consumer marketing research, DCI’s research team knows the key audiences to be targeted, the questions to ask and how to use these insights to effectively to inform clients’ marketing, branding and public relations strategies. DCI’s research team manages all phases of the research process for clients – creating the initial strategic concept, implementation, analysis and presenting the final insights document.
DCI is a recognized thought leader in the economic development, tourism and talent attraction service areas and conducts original research to highlight emerging industry trends.
Industry Thought Leaders
In addition to the original research studies “Winning Strategies in Economic Development”, conducted every three years since 1996 and “Talent Wars”, DCI regularly conducts research on tourism and economic development trends and topics and special research studies on stakeholder perceptions including media, EDOs, the travel trade, influencers, private and public sector leaders and more.