Marketing Places

Tourism and Economic Development Collaboration

Development Counsellors International has been working with EDOs and DMOs for nearly 60 years. Given our specialized focus on place marketing, DCI is increasingly being called on by both types of organizations to help develop talent attraction marketing programs. Understanding that these efforts can only be strengthened by partnering, DCI set out to query both the tourism and economic development industries on how these two organizations might collectively address this growing challenge. As a result, DCI’s research team recently published a report titled, “Better Together: How Tourism and Economic Development Organizations Can Collaborate to Attract Visitors, Business and Talent.”