Market to Canadian Travelers

Aerial view of Vancouver at sunset.

Canadian outbound travel accounts for more than C$35 billion each year. Destinations must do all they can to reach travelers from Vancouver to Montreal.

DCI is the destination expert in Canada. DCI’s tourism team knows how Canadian leisure travelers and business executives select destinations. Through our destination representation, we help clients increase visitor arrivals, disperse visitors, augment daily spend and increase business investment from North America. Our destination experts in Canada specialize in tourism public relations as well as MICE sales and destination representation, engaging the travel trade to reach Canadian travel advisors.

  • Canadian PR
  • Canadian Business Events
  • Canadian Travel Trade
Canadian PR
DCI Lands Coverage

See your destination land in all the right Canadian media outlets.

Canadian publications and digital influencers are unique in so many ways, and not just because many of them speak French. DCI knows how to pitch editors, how to partner with content creators and how to get your destination’s story in front of the right Canadian audiences. Our team in Toronto has their finger on the pulse of the Canadian press, its wants and its needs.

Learn more about DCI’s PR expertise.

Canadian Business Events
DCI Brokers Deals

Attract Canadian meeting planners to look twice at your destination.

Canadian event planners have their own needs and expectations, and DCI has spent years learning exactly what they are. We’ll work together to understand how your destination best appeals to meeting planners and how to position your offer to this unique group of decision makers.

Canadian Travel Trade
DCI Connects You

Let DCI get your destination on the radar of travel agents and tour operators across Canada.

DCI has cultivated close relationships with the travel trade in Canada. Working with this agency means gaining access to our network and letting DCI’s team streamline and facilitate introductions. From English-speaking travel advisors to French-speaking ones, DCI’s Canadian representation team has vetted the names you need to know to engage the travel trade.

Learn more about travel trade marketing with DCI.

Featured Case Studies

Visit California logo

Dream Big, Canada

Inspired by California’s “Dream Big” campaign, DCI executed a PR stunt with a Canadian climber who scaled the Royal Ontario Museum. The ensuing media coverage garnered 4.5 million media impressions.
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Barbados logo

A First from Barbados

With more than a third of its GDP coming from tourism, Barbados faced a huge challenge when COVID-19 brought the travel industry to a standstill. As travel brands began saturating the world of global marketing with “visit later” messaging, it became clear Barbados would need to get creative to stimulate its economy and ensure the island stayed top of mind for when international travel resumed.
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Get in Touch

DCI’s Canadian team of destination experts, based in Toronto, is here to help connect your destination to travelers from British Columbia to Manitoba, Saskatchewan to Alberta and everywhere in between.

Siobhan Chretien

Senior Director
[email protected] Get in Touch