Paid Media

Google’s advertising ecosystem gives destinations unmatched digital reach. DCI leverages the full suite, including Search, Performance Max, Display, and YouTube ads, to connect with audiences actively researching business locations, career markets, and where to travel. Our team continuously optimizes for quality over clicks, using audience segmentation, negative keyword strategy, and conversion tracking to ensure every dollar works hard.  

LinkedIn is an effective channel for economic development and talent attraction, reaching business decision-makers and professionals with targeting precision. Sponsored single image and video content, boosted posts, lead gen forms and more make it a valuable tool for economic development organizations (EDOs) looking to reach an executive or talent audience at scale.

Meta is a strong channel for talent attraction and travel & tourism. Visually compelling placements across Facebook and Instagram build awareness and drive action among job seekers and visitors. These channels play an important role in paid media strategies focused on reaching people where they spend time online. 

Paid social is most effective when it complements a strong organic presence. See how DCI approaches organic social media. 

Programmatic advertising allows DCI to place display and native ads across thousands of premium websites and apps with targeting that traditional media buying can’t match. We use audience data, behavioral signals, and geographic targeting to reach corporate executives, job seekers, and potential visitors wherever they spend time online.  
 
Geo-targeting capabilities make programmatic especially effective for conferences, trade shows, and events, allowing us to reach attendees and decision-makers in a specific location at exactly the right time. Real-time bidding and continuous optimization keep campaigns efficient and relevant throughout their run.

Connected TV and online video give destinations a powerful way to tell their story to streaming-first audiences. DCI places video ads across CTV platforms, YouTube and more, reaching viewers with sight, sound, and motion in a format that builds awareness and emotional connection. It’s a strong complement to broader paid media strategies for clients looking to extend their reach beyond traditional digital channels.

Out-of-home (OOH) advertising puts your destination in front of high-value audiences in the physical world. DCI plans and places digital out-of-home ads across digital billboards, transit hubs, airport terminals, and urban screens in target markets, with geo-targeting capabilities that make OOH especially effective around conferences, trade shows, and events. Beyond digital screens, DCI also offers mobile billboards and vehicle wraps for clients looking to make a bold, on-the-ground impression in a target market.

DCI leverages strong relationships with leading publishers to help economic development organizations and destination marketing amplify their competitive advantages across the most relevant placements. While digital dominates, traditional media still plays a valuable role, especially for brand storytelling and reaching niche audiences. 

Based on your strategic marketing goals, our media buying team will craft sponsored content, develop creative assets, and negotiate placements across a mix of print and digital channels. DCI has placed media with top-tier outlets including The Wall Street Journal, Business Insider, The Economist, Fortune, NPR, Fast Company, and Time.