SEO & AI Search Visibility

Before you can improve your search presence, you need to understand it. DCI’s SEO and GEO audit gives destinations a comprehensive look at where they stand across both traditional organic search and AI-driven platforms like ChatGPT, Perplexity, and Google AI Overviews. We analyze technical health, keyword rankings, content gaps, metadata quality, and generative search presence, then deliver a presentation of findings and a prioritized strategy for improvement. It’s the essential first step for any destination serious about search visibility. 

For clients ready to move beyond the audit, DCI’s ongoing SEO management program puts recommendations into action. Our team handles the full scope of search optimization, including resolving technical issues, optimizing existing pages, writing new content to fill visibility gaps, and publishing blogs designed to engage business decision-makers, talent and travelers early in their research. 

A destination’s blog is one of the most underutilized search assets. DCI develops original blog content that elevates your community’s story and strengthens search presence and topical authority at the same time. Every post is grounded in keyword and topic research, written for the audiences you’re trying to reach, and optimized for both traditional organic search and AI-generative results. Whether the goal is attracting companies, recruiting talent, or driving visitor interest, DCI writes with purpose and performance in mind.

Not sure where to start? DCI’s Blog and Content Opportunity Analysis gives destinations a clear picture of the content landscape before committing to new posts. This standalone engagement benchmarks blog strategies from up to four peer destinations, identifies topic and keyword gaps, and delivers a prioritized set of content themes to guide your marketing calendar for the year ahead. It’s an ideal starting point for clients looking to build or refresh a content strategy grounded in data, not guesswork. 

DCI’s SEO Best Practices Workshop is a tailored training session designed for economic development organizations that are publishing new content and want to make sure it performs. Delivered in person or virtually, the session covers how search engines rank content, on-page SEO fundamentals, writing for both humans and AI-driven search, and how to identify keyword and topic gaps. Each participant receives a practical SEO checklist to carry into their day-to-day work. 

DCI also offers a dedicated speaking session on improving EDO search visibility, appropriate for state and regional economic development conferences, IEDC events, and site selection industry gatherings. The session can be delivered as a keynote, breakout, or workshop format and tailored to audiences ranging from marketing staff to executive leadership.