Belize Tourism Board

Belize Tourism Board logo

DCI helped Belize become a top pick for Central American tourism.

The Belize Tourism Board worked with DCI on a tourism marketing strategy to get back in touch with the Canadian market as a top travel destination for Central American tourism. Through travel trade marketing and media relations, the destination rebuilt its tourism industry post pandemic.

The Challenge

The Belize Tourism Board launched its inaugural Canada marketing campaign in March 2020. Two weeks later, travel shut down due to COVID-19, halting Central American tourism from North American markets. Belize needed to continue reaching target audiences from Canada as restrictions were lifted and required a tourism marketing strategy to position it in the right light.

The Solution

Tasked with raising awareness of Belize during the height of the COVID-19 pandemic, DCI positioned Belize’s outdoor experiences as the ultimate international travel getaway for the Canadian travel industry among media and the travel trade. Through effective media relations and destination marketing tactics, DCI managed to generate the right kind of wanderlust and buzz for Belize and increase international tourism bookings overall.

The Results

  • 400 Media Placements

    generated 217 million impressions.

  • 500 Canadian Travel Advisors

    trained on virtual FAM trips and webinars.

  • 315% More Flight Bookings

    through DCI's paid tourism ad campaigns and digital marketing.

  • 230% Increase in Demand

    from Canada for tourism advertising campaigns and PR efforts.

DCI truly knows the Canada market and has tapped into what drives bookings for Belize.

Michelle Flowers-Bowers Director of Marketing Belize Tourism Board

Get in Touch

Interested in how DCI collaborates with our clients to increase visitors and business inquiries?
Contact DCI