DCI generated pre- and post-pandemic tourism awareness to make Tahiti a bucket list destination.
Tahiti became a top destination for Canadian travelers thanks to DCI’s multi-pronged marketing methodology among consumers and travel trade professionals to raise tourism awareness. As the world emerged from COVID-19, the destination sought to enhance its position as an island escape.
Remote and dreamlike, Tahiti seemed a lofty tourist destination for Canadian travelers. DCI needed to help make the dream come true by creating accessible inroads for Canadian travelers to Tahiti. Later, when the COVID-19 pandemic struck, Tahiti needed to remain top of mind as travelers sought safe getaways to vacation without crowds.
To position the Islands of Tahiti as an achievable destination for Canadians, DCI zeroed in on increasing awareness and distribution of Tahiti’s locally-owned two- and three-star guesthouses. The travel trade was educated on how to package and sell these experiences before they were promoted via an earned media campaign, engaging social and website content and travel packages.
1300+ Travel Agents
Trained by DCI’s Tahiti Specialist Program.
200 Million Impressions
From editorial placements.
On social media.
In Canadian visitor arrivals.
Merci (thank you) for all your hard work. We are proud of Tahiti Tourisme’s progress in Canada — with trade and public relations, The Islands of Tahiti is now a destination more accessible for Canadians than ever!Teanatea Tetoe Responsable Région Les Amériques (The Americas Regional Manager) Tahiti Tourisme