New Study Now For Sale: Capturing the Canadian Consumer

Insights into the Path to Purchase for Canadian Travelers

Second Edition

Pre-Sale USD $250.00 until October 5, 2020

As Canadians increasingly become the North Americans that destinations worldwide want to attract during the COVID-19 pandemic recovery phase, DCI’s new study offers the insight needed to capture this unique market.

Take this opportunity to hear directly from Canadian consumers about the habits and preferences along their “path to purchase” for international leisure travel. This study delves into the travel preferences and behaviors of affluent Canadian travelers, a segment with historically limited research. It also delineates differences between predominantly French-speaking and English-speaking consumers.

The study explores the preferences of Canada’s consumers holistically, including responses from:

  • 1,500 Canadian residents, a sample statistically representative of Canada’s population
  • Those who have traveled internationally within the previous 18 months
  • 500+ responses from households with incomes of $250,000+
  • Both French and English respondents
  • A deep dive into post-COVID behavior

The full report will offer a look at various facets of Canadian travel habits, with topics including, but not limited to:

  • What inspires Canadians to research a trip
  • How they’ll travel – car, short haul, long haul – after borders reopen
  • How Canadians will spend their travel dollars
  • The platforms they will use to conduct their research
  • How cruises, various regions and diverse thematic trips will orient their choices
  • How they’ll book international leisure travel

View a sample of the 2017 Edition of the study

Have a question about this study or other custom research? Reach out to Robyn Domber at [email protected]

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