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From Our Blog: Views & Ideas on Place Marketing

Our Placemakers Going Places

Ally Carlson in California: Surfing on Tuesday; Skiing on Wednesday…

From the mountains to the coast, DCI Account Executive Ally Carlson helped host a press trip of 15 international media to experience all California has to offer. The “Catch the Winter Wave” Familiarization Tour started with surfing in sunny and warm Santa Monica. Less than 24 hours later, the crew headed north to enjoy the snow, biking and tubing in Big Bear. The trip capped with skiing in Squaw Valley, proving that California really does have it all.

DCI staffer’s make “A Passion for Places” a core value outside of work

DCI staffer Kaitlin Lapka traveled to Cuba for six days in February to learn about the culture, history and new development of the once embargoed island. With her “People-To-People” visa in hand, Kaitlin stayed with three different Cuban families and spent time engaging in immersive and educational exchange, discussing government, economic development, food and family. A lover of the role arts and culture play in shaping cities, Kaitlin also spent time exploring political and cultural murals in Old Havana and touring Fábrica de Arte Cubano—a revitalized oil factory turned gallery and performance space, which seeks to preserve and promote Cuban art.

DCI's Health and Wellness Program Takes a New Shape

A weekly yoga class helps DCI staff unwind and relax in between place marketing meetings and projects. Although this pose, dubbed the “DCI Pretzel,” may look like we’re all wound up, the relaxation that followed was enjoyed by all. Yoga instructor Charlie has been coming to the New York office since 2014 and creates an important part of the health and wellness program. Some employees tried yoga for the first time at DCI and have since joined a studio to work on their practice (and pretzel poses) outside of work hours!