Hospitality Marketing

Creative storytelling is the key to differentiating your business from all those on the market. DCI’s public relations team will craft a compelling narrative that inspires media and digital influencers to showcase your unique offerings.  As your marketing partner, we’ll then help you leverage positive editorial to engage your prospective target audience to book with you.

• Communications & Media Strategy
• Grand Openings
• Proactive Media Pitching
• Media Tours
• Press Trips
• Influencer Marketing Partnerships

DCI has years of experience connecting travel businesses to travel trade suppliers and travel advisors who are most likely to promote and sell offerings to North American travelers.  A strong B2B travel marketing plan that complements your consumer marketing efforts will lead to an increase in direct bookings. DCI will aid you in navigating the vast and complex North American market, helping you to expand your network of trade contacts that will drive business.

• Sales Strategy
• Market Overview Training
• Travel Advisor Trainings
• Sales Missions

While national brands can rely on big marketing companies to curate effective digital marketing solutions, DCI’s marketing team is experienced at helping boutique properties, hotel groups, resorts and tour operators in crafting a digital marketing strategy that moves the needle on bookings. We offer full-service digital marketing services including social media marketing, content marketing, search engine optimization (SEO), paid advertising (PPC), website design, web development and content creation –  all to help your business improve its online presence.

• Digital Marketing Strategy
• Digital Content Curation & Social Media
• Digital Marketing Campaigns
• Web Design

Hotel assets can be the deciding factor for both leisure travelers and meeting planners when choosing a destination, making hospitality investment attraction a vital component of a destination’s growth strategy. Mapping a strategic approach for hospitality businesses ensures that the right infrastructure and hotel brands are in place to grow a destination’s visitor economy with increased occupancy. More hotel rooms also lead to more bookings, which ultimately supports the business case for increased air service.

Hotel business attraction is a vital component to building a prosperous future and DCI’s marketing experts provide the tools necessary to achieve it. We understand how to engage government, economic development, tourism and private partners to design and act on a strategy that leads to new hospitality development.