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Seattle Expanded Group Business Via Successful Convention Center Marketing Plan.

Visit Seattle needed a national campaign that would increase meeting planner awareness of the Summit at the Seattle Convention Center.

The Challenge

The groundbreaking of a $1.8 billion Summit at the Seattle Convention Center was a major milestone. The new Summit building would bring major economic benefits to Seattle, but meeting and event planners needed to be in the know.

The Solution

To keep Seattle top of mind as a meeting destination while seamlessly integrating the news of an additional conference center, DCI’s public relations team focused on event planning publications. Marketing efforts started by targeting the “who’s who” of business events media outlets that attended the industry’s premier trade show, IMEX America. Journalists expressing interest were invited to the groundbreaking of the new meeting facilities and to experience Seattle in person.

The Results

  • 7 MICE Media Appointments

    Landed for Visit Seattle at IMEX America.

  • 5 MICE Journalists

    Booked for a hard-hat press trip.

  • 4.3 Million Impressions

    Nabbed by 25 media placements in a year.

To say expectations were high is an understatement, plus DCI was challenged with many unforeseen obstacles that they handled with such professionalism. They delivered incredible results, exceeding expectations for both the CVB and the Washington State Convention Center. Their partnership has been top-notch, and they have gone on to take on a bigger scope of work as a result of the work on this launch.

Kauilani Robinson Director Public Relations Visit Seattle

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