Visit Seattle
Seattle Expanded Group Business Via Successful Convention Center Marketing Plan.
Visit Seattle needed a national agency that could help develop a smart marketing strategy and messaging to collaborate and secure positive coverage through a convention center marketing plan to land the DMO in media that matters to meeting planners.
The Challenge
The groundbreaking of a $1.8 billion facility at the Washington State Convention Center in Seattle was a major initiative that needed sales leads to sustain investment. The new Summit building would mean a major economic impact for Seattle, but event planners and other business travel professionals needed to be in the know. DCI tapped into Seattle’s public relations potential to reach target audiences and make the city a meeting destination for meeting planners and trade shows.
The Solution
To keep Seattle top of mind as a meeting destination while seamlessly integrating the news of an additional conference center, DCI’s public relations team focused on event planning publications. Marketing efforts started by targeting the “who’s who” of event marketing and business travel media outlets that attended the industry’s premier trade show, IMEX America. Journalists expressing interest were invited to the groundbreaking of the new meeting facilities and to experience Seattle in person.
The Results
-
Landed for Visit Seattle at IMEX America.
-
Booked for a press trip from outlets like Smart Meetings.
-
Nabbed by 25 media placements in a year.
To say expectations were high is an understatement, plus DCI was challenged with many unforeseen obstacles that they handled with such professionalism. They delivered incredible results, exceeding expectations for both the CVB and the Washington State Convention Center. Their partnership has been top-notch, and they have gone on to take on a bigger scope of work as a result of the work on this launch.
Director Public Relations Visit Seattle
