Wake County Economic Development
Launched a bold talent attraction campaign, “Work in the Triangle, Smarter from Any Angle,” to give Wake County a memorable voice and brand and show why the region is one of the top destinations for talented professionals.
DCI was integral in launching a fresh, smart talent attraction campaign that would resonate with skilled professionals.
- From ideation to copy and design, DCI oversaw the development of the first-ever WorkintheTriangle.com website and five collateral pieces. The website received 1,400 visitors the first month of the campaign.
- The new “Work in the Triangle” campaign was premiered to a 250-attendee event featuring Forbes demographics trends guru Joel Kotkin.
- To bring the campaign directly to talented workers, DCI took “Work in the Triangle” on the road to the BIO Career Fair and SXSW, actively engaging with attendees on Twitter using the #WorkintheTriangle hashtag.
- Wake County’s talent attraction campaign garnered awards from the International Economic Development Council and Southern Economic Development Council.