The Halo Effect: How Tourism Shapes Where Talent Wants to Live

What if your community’s next resident is already planning a visit? 

On this episode of Talent Wars, host Patience Fairbrother Wallace talks with Kelsey Waite, senior director of client engagement at Longwoods International, about the connection between tourism and talent attraction and the research behind an idea DCI has championed for more than a decade: today’s visitor is tomorrow’s talent. 

The conversation explores how tourism can help expand the talent attraction funnel, why tourism, economic development and talent attraction teams can benefit from a more connected approach to marketing place and what the “Halo Effect” can teach communities about turning positive visitor perceptions into something more. 

In this episode, you’ll hear about: 

 The data behind the connection between visitation and relocation 

• How the Halo Effect influences perceptions of a place beyond tourism 
• Why quality of life and sense of place matter alongside career opportunities 
• How tourism can help introduce potential talent to a community before relocation is even on their radar 
• Why tourism, economic development and talent attraction teams should take a more connected approach to marketing place 

Tune in to explore how the experiences that inspire someone to visit could also help them imagine staying. 

Listen and subscribe to Talent Wars on Spotify or Apple Podcasts. To submit guest or episode topic ideas, email patience.fairbrother@aboutdci.com.