DCI specializes in a wide range of travel and economic development marketing services that deliver results.
Developing and strengthening your brand is a powerful process designed to acknowledge brand strengths, raise your profile among target audiences, increase recognition and unify the community behind a consistent marketing campaign. Utilizing our expertise in place marketing, we help clients understand their community's unique value proposition to formulate a unifying brand. Through comprehensive research, analyses and a creative thought process, we deliver effective and actionable brands for our clients.
Impactful brand partnerships and consumer promotions motivate action and drive bookings. We can negotiate partnerships with both endemic and non-endemic brands which introduce new consumers to travel destinations. Our creative consumer activations leverage multiple marketing tools - from media integrations to digital/social platforms - to bring destination messaging to strategic audiences in major markets. Beverage brands, Hollywood celebrities, fashion labels, sports franchises - we know the players and the platforms that will increase awareness for your destination and drive arrivals.
We have decades of experience aiding tourism and economic development organizations when disaster strikes. From violence to natural disasters, disease and political situations, DCI is prepared to handle crisis. Whether your community is combating a tragedy, economic/visitor downturn or negative press, our expert team of crisis communication specialists is committed to assisting your organization through full recovery.
Our placemakers are seasoned professionals who can extend a diverse range of consulting services to destination marketing organizations. We’re know for creating and facilitating industry advisory boards for our clients, providing valuable insight which shapes a destination’s resulting marketing strategy. Our professional development seminars are often requested by DMOs who desire to educate their staff on the latest travel trends, digital marketing approaches or sales techniques. At times we’re tapped to provide “executive on loan” services to a DMO seeking temporary assistance implementing programs as they seek to hire full-time staff. If you have a specific issue you’re not sure how to solve, ask us how we might be able to help!
Destination Representation & Travel Trade Relations
Our deep knowledge, databases and active involvement in the travel trade space allows us to develop and implement strategic b-to-b marketing plans for our clients. We can conduct perception and gap analysis research to inform a destination’s trade strategy, launch campaigns that enhance product distribution among wholesalers and tour operators, implement trade events and roadshows, conduct familiarization programs, negotiate and facilitate co-op marketing partnerships targeting consumers and structure/staff trade show activations. Our understanding and aggressive approach to travel trade marketing results in increased consumer arrivals to travel destinations around the world.
Economic Development Editorial Placement & Public Relations
We have the largest collection of economic development storytellers in the industry. Our network of media contacts at influential business publications, online outlets and television networks is matched with the knowledge of economic and urban development trends, allowing us to tell your community’s story to the national audience you seek. DCI is often the first stop for journalists who want to write stories about economic growth in cities and industries.
As sales and marketing channels evolve, so has our approach to lead generation. We’ve replaced cold calls with calls-to-action, target prospect lists with hyper-targeted ads and marketing missions with search engine marketing. We still qualify leads person to person, but how we source them is dramatically different. One thing remains the constant, however: Our deep understanding of your target audience and the overall site selection process. READ MORE
Developed in 1985, our “DCI Marketing Blueprint” goes a step beyond the traditional “vague and fuzzy” marketing plan. The Blueprint spells out not only what ideally should be done, but also provides detailed guidance on themelines, public relations, advertising, direct mail, trade shows and special events - all rooted in research so you and your team can execute a well-researched marketing campaign.
We understand the importance of media and telling a story, especially with the right storyteller. Our interactive media training session is specifically designed to help spokespeople deliver effective key messages comfortably and clearly to the media. With experience in training political, business and tourism leaders, we can help you successfully share your story and prepare for broadcast, print and phone interviews.
Meeting, Incentive, Conventions, and Exhibitions (MICE)
Our business events team specializes in marketing and selling destinations and convention venues to North American-based planners of association, corporate and incentive programs. Our research team is skilled at conducting studies to position destinations effectively in the market and at identifying best prospects. Our experienced sales team leverages our fine-tuned database of domestic and international association, corporate and incentive sales executives to generate RFPs and win business. We help destination marketing organizations and convention bureaus increase group traffic to their destination, resulting in increased economic impact.
Our approach allows communities to gain first-hand, unbiased insight on the existing perceptions of your destination, city or state. This important insight can serve as a foundation for shaping your strategic marketing and earned media programs. By conducting strategic outreach to key stakeholder groups, consumers, media and others, we can help deliver a comprehensive assessment of the perceptions that surround your particular place.
DCI offers programs that begin with a strong research-based foundation. For travel marketing clients, DCI taps into strong databases of media, travel trade and meetings professionals to deliver insightful research that can assess a destination's competitiveness. For economic development clients, DCI creates competitive analyses research, develops targeted prospect lists and conducts comprehensive labor and economic analyses on behalf of our clients.
Site Selection Consultant Relationship Building
DCI is proud to maintain the largest, continually updated database of top site selection consultants (also known as “multipliers”) in North America: LocationAdvisors.net. We will connect you to our network through carefully planned one-on-one meetings, executive roundtables, luncheons, investor receptions, and familiarization tours.
Social & Digital Media Marketing
The dynamic world of social media and the increasing importance of online influencers and “brandcasters” play a crucial role in developing perceptions of “place.” We will build your social/digital strategy and be your community’s advocate/influencer in the online space as we have successfully done for numerous place clients worldwide.
From crafting the invitation to finding the appropriate venue and building the right guest list, we will ensure your event is a success. For our travel marketing clients we develop creative events for consumers, media, and travel trade professionals in a variety of markets, utilizing brand-appropriate venues and inspirational elements, such as decor, food & beverage and theming.
Our expertise in economic development allows us to understand the various components of building and promoting a prosperous business climate. We help our clients understand and manage the marketing tactics needed to attract talent to cities and states, resulting in a more highly skilled workforce and stronger business and economic growth. READ MORE
Travel Public Relations & Consumer Marketing
Our powerful network of media and growing roster of digital influencers and content creators allows us to earn diverse and healthy media placements for our clients. Because we excel at 'marketing places,' the best content creators often come to us first when developing their place stories.
Website Design & Content
Whether your goal is business or visitor attraction, retention or expansion, we understand the content and design needed to bring and keep visitors on your website. Through research such as our Winning Strategies surveys and our industry knowledge, we also know what travel trade, MICE professionals, media, consumers, as well as corporate executives and site selectors want in your website. READ MORE