As the leader in marketing places, DCI believes that all marketing programs should be rooted in research. Our team manages all phases of the research process – creating the initial strategic concept, implementation, analysis and presenting the final insights document.
For economic development organizations, DCI conducts competitive analyses, develops targeted prospect lists and community profiles and conducts comprehensive labor and economic analyses.
Our approach allows communities to gain first-hand, unbiased insight on the existing perceptions of your destination, city or state. This important insight can serve as a foundation for shaping your strategic marketing and earned media programs. By conducting strategic outreach to corporate executives, site selection consultants, key stakeholder groups, talent, media and others, we can help deliver a comprehensive assessment of the perceptions (and misperceptions) about your location.
DCI accesses numerous public and proprietary data sources to differentiate our clients from their competitive set and better understand how their communities are perceived among external and internal audiences.