A View from Meeting Planners: Winning Strategies in Destination Marketing

USD $99.00
Empire State building in distance

Study Reveals Meeting Planner Insights on Business Events Sales & Marketing Strategies

USD $99.00

Product Description: PDF Report, 71 Pages, Color Design with Charts and Graphs, Appendix

Development Counsellors International has released the third edition of A View from Meeting Planners: Winning Strategies in Destination Marketing, a deep dive into meeting planners’ site selection journey. This study reveals how decision makers form perceptions of destinations and outlines the best marketing and sales practices to attract business events.


  • Pain Points for Meeting Planners. Understand what keeps meeting planners awake at night and what DMOs can do to alleviate these points of frustration.
  • Face to Face Matters. With new trade shows and sales conferences popping up each year, learn which events meeting planners attend and best practices for maximizing face-to-face time with decision makers.
  • Let’s Get Digital. Meeting planners are increasing their communication with suppliers through social channels, and they are relying heavily on website research when forming perceptions of suitable destinations. Learn which platforms should be part of your business events digital strategy.
  • Destination Rankings. Find out how U.S. and international destinations are ranked by meeting planners and decision makers in terms of the most favorable business events destinations and most helpful DMOs.

Download the Executive Summary for a sneak peak into the research findings

Have a question about this study or our business events sales and marketing services? Reach out to Karyl Leigh Barnes at [email protected] or Daniella Middleton at [email protected].