About Karyl Leigh Barnes
Karyl Leigh is the president of DCI’s Tourism Practice. Since joining DCI in 1998 from a New York State DMO, she has led destination strategy and campaign implementation for destinations on every continent except Antarctica. She has been a featured speaker at IACC, IMEX America, IMEX Frankfurt, NATJA, SATW, TMAC and numerous tourism conferences.
Karyl Leigh holds a master’s degree in global marketing communications from Emerson College/Brussels, is professionally accredited in marketing communications by the International Advertising Association and has completed her CDME with Destinations International.
Karyl Leigh’s Passion for Places
From her first trip to South America at age five, Karyl Leigh was enthralled by the cultures and customs unearthed in every new place she ventured. And after diligently pursuing study abroad programs in Australia, Belgium, Costa Rica, and the United Kingdom, she landed quite naturally in destination marketing at “The Leader in Marketing Places.” While at DCI, Karyl Leigh has worked with celebrities, such as actors and Olympic athletes, but she remains most enthusiastic about the unique personalities and authentic experiences that permeate destinations themselves.
- To increase awareness and arrivals of North Americans to Namibia, Karyl Leigh designed and conducted a comprehensive research effort, from which she crafted a destination marketing strategy. As a result, visitor arrivals increased 19.6 percent. The campaign won an HSMAI Adrian Platinum award.
- To establish a brand presence for the new “Pennsylvania Wilds” and Elk Scenic Drive, Karyl Leigh launched an intensive media relations campaign that reached more than 26 million consumers, driving more than 88,000 consumers to the dedicated website for the Pennsylvania Tourism Office.
- Karyl Leigh spearheaded “A View from Meeting Planners: Winning Strategies in Destination Marketing.” The study surveyed North American-based meeting planners with global meeting planning responsibilities to determine how purchasing decisions are made and the most-effective means for Destination Marketing Organizations to market. Results, unveiled at IMEX America and IMEX Frankfurt, were profiled by Incentive Travel & Corporate Meetings, Smart Meetings and Successful Meetings.
Although she was born and raised in a small river town in upstate New York, Karyl Leigh always sought adventure abroad. To date, she’s learned to scuba dive in the Cayman Islands, cycled past tulip fields in Holland, hiked to the Sun Gate at Machu Picchu, swum Devil’s Pool at the edge of Victoria Falls, and trekked through the wilderness to witness devils feed at night in Tasmania.
Where You’ll Find Karyl Leigh on a Free Day
Karyl Leigh can be found paddling the Delaware, Hudson or Long Island Sound in her kayak, alongside her husband Ben, and scheming how to save money for their next big safari.
Places that Karyl Leigh has Called Home
Narrowsburg, New York
Elmhurst, New York
Blauvelt, New York
Larchmont, New York
New Rochelle, New York
Surprising Facts about Karyl Leigh
A Partridge Family Parody: As a child, Karyl Leigh toured the East Coast in a station wagon, performing with her family in a children’s musical. Miraculously, to this day she still enjoys singing with choirs when her schedule allows.
Campfires and Camaraderie: For one week each summer, Karyl Leigh dons her camping khakis and directs a non-profit summer camp in northeast Pennsylvania. She designs programming that fosters understanding and promotes personal growth among rural and urban youth.
The Mighty Adventures of Super Aunt: Karyl Leigh is aunt to a whopping 32 nieces and nephews – at last count – and has learned that there’s nothing better than a few big empty boxes or sofa cushions for building the world’s greatest fort.
Recent Blog Posts
- How to Pitch: Kim Foley MacKinnon, Boston-based Freelance Travel Writer
- Embracing The Freelancer Model: The Decentralization of Content Creation
- The Road to 2023 – Rethinking Travel Public Relations
- Five Ways Destination Marketers Can Attract Canadian Travelers
- Kayla Lynskey Climbs Corporate Ladder, Named Travel PR Director
- “Industry Q&A” Featuring Michelle (Revuelta) Gonzalez of Choose Chicago
- When Snowstorm Hits Toronto, Residents Flee & Warm Weather Destinations Win
- “Industry Q&A” Featuring Fatima Hammouche of Tourico Holidays
- How DCI Embraced Our Passion for Places in 2017
- Creative Genius Meets Strategic Partnership with These Four Destination Marketing Campaigns
- More blog posts