Long Beach
Embracing sustainability PR efforts helped reshape the narrative of the Port of Long Beach.
DCI helped the Port of Long Beach use sustainability and ESG (environmental, social and governance) in its PR efforts to gain global attention. Using media tours and a proactive strategic communication strategy, DCI highlighted its economic initiatives in California to boost its sustainability public relations.
The Challenge
The Port of Long Beach experienced record cargo volumes due to the impact of the pandemic. Leaders remained focused on environmental impact and achieved the biggest gains in sustainability initiatives such as the harbor’s biodiversity, the opening of Long Beach Container Terminal and the deployment of ZE equipment. Despite the port’s partnerships and achievements while moving record cargo numbers, there were media misperceptions related to air quality that needed environmental PR without simply greenwashing the port.
The Solution
Through proactive media relations tactics such as press visits to LBCT, press conferences and media tours in New York and Chicago, our PR agency helped land strategic interview opportunities providing Port executives platforms to discuss its longstanding commitment to a carbon neutral future and sustainable practices like renewable energy. The port earned national and global media attention that shone light on the positive climate change work by its stakeholders and business leaders as they grew the port’s activities.
The Results
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tours in NYC and Chicago landed interviews with CNBC and other major media outlets.
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secured with US Foreign Press Center and its connections through powerful networking.
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from Reuters, Xinhua and other international press through our PR campaign.
The most important factor that really commenced this endeavor was reducing the impact of the environment, more specifically the air quality impacts. This container terminal is now twice as big as what it once was, and of course, it will be emitting an excess of 50 percent less emissions from that operation.
Executive Director Port of Long Beach, California
