Jamestown-Yorktown Foundation
DCI brought its winning museum public relations strategies to battle.
A $50 million relaunch led by the Jamestown-Yorktown Foundation sought to bring a new immersive experience to Virginia’s American Revolution Museum at Yorktown. DCI activated its media partnerships and public relations expertise to reintroduce the attraction to North American visitors.
The Challenge
The Jamestown-Yorktown Foundation’s renovated and rebranded museum needed media attention beyond a press release to attract visitors as it planned its grand opening ceremony. With a new name and approach, the cultural institution needed initiatives to reintroduce itself to visitors in a clear and powerful way. DCI developed strategies to engage the media while also laying foundations on how to increase museum attendance moving forward.
The Solution
In partnership with the Jamestown-Yorktown Foundation, DCI launched an earned media campaign and leveraged its media contacts in both regional and national outlets to garner attention in the press. Additionally, DCI’s team established an innovative social media campaign to increase awareness of the new American Revolution Museum at Yorktown among digital influencers and media, while building continual interest in Jamestown Settlement across all platforms through its museum public relations efforts.
The Results
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media consumer impressions earned by DCI.
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landed in top tier publications, such as Smithsonian, National Geographic and more.
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social impression through two Twitter chats, creating #success
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in museum visitation through DCI’s creative storytelling in the opening year.
The DCI team in New York expertly provided nationally focused public relations services to assist on projects and maximize the impact of major investments made in our two museums. Their staff partnered with our in-house media relations group to ensure our joint efforts were properly targeted and results driven.
Senior Director of Marketing and Retail Operations Jamestown-Yorktown Foundation
