Charleston Regional Development Alliance
Charleston economic development marketing brands the “Economic Engine Of The South.”
Charleston’s economic development was pulsing in one of the nation’s fastest-growing economies. It became home to major operations for industry leaders like Boeing, Google, Daimler and Volvo. The Charleston Regional Development Alliance needed a marketing campaign to match its evolving identity.
Charleston, South Carolina, sought to exude more than southern charm. When Charleston’s navy base closed, 22,000 jobs disappeared and unemployment spiked from 2.6% to 7.1%. The Charleston Regional Development Alliance (CRDA) formed to diversify the region’s economy and execute a concerted effort to tell the world why doing business in the Charleston area was a smart choice. It wanted to be known as a globally competitive destination for new business and corporate headquarters.
DCI worked with the CRDA for more than a decade to place positive stories spotlighting the Charleston region’s economic growth, job creation, diverse industries and incentives for major companies and entrepreneurs in top outlets that reach decision-making executives. In addition to reaching executives, DCI developed a digital strategy to assist the region’s talent attraction initiative, Charleston Open Source, and launched a Digital Ambassadors program to promote an estimated 25,000+ new jobs in tech.
media placements in the hundreds earned by DCI on Charleston’s business climate.
Digital Ambassadors Program
designed by DCI to boost local tech community development.