Case Study

Move Upstate SC

Economic Development

Background

Located in the heart of the booming Charlotte-Atlanta corridor, the fast-growing 10-county region was in need of talented and skilled individuals to fill thousands of job openings in specialized occupations. The region had just launched a design-forward and conversion-optimized talent attraction website, and wanted to attract talent from outside the region to the site to showcase both the region’s lifestyle amenities and, most importantly, its job openings.

Strategy

  • Used in-depth in-migration and occupational data to identify priority feeder markets, especially those regions that had high concentrations of occupations that were of greatest need in Upstate SC.
  • Developed a paid media plan that captured highly-targeted traffic from those researching relocation and jobs via paid search, while also boosting visibility on awareness-generating channels like display and Facebook.

Results

  • In the first nine months, the paid media campaign generated more than 36,000 sessions to the talent website, accounting for 70% of total traffic to the website.
  • The paid campaign generated 4,471 job views on the website through a custom Indeed.com integration.
  • The paid media campaigns drove over 30,000 new users to the site.
36,000 Sessions
14,471 Indeed Job Views
30,000 New Users Generated

Interested in how DCI collaborates with our clients to increase visitors and business inquiries?

Get In Touch
We have updated our Privacy Policy to include GDPR. If you continue we will assume that you agree to our privacy policy.