Winning Strategies

in Economic Development

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Corporate Executives Share Insights On What Works in Economic Development Marketing

What impact has the combination of the novel Coronavirus, presidential election and host of social movements and political equity policies had on how executives with site-selection responsibilities make location decisions? How can an economic development organization promote a favorable perception of its community among corporate decision makers during these seemingly unpredictable times?

For answers to these questions and more, download the 2020 edition of “Winning Strategies in Economic Development Marketing.”

Since 1996, Development Counsellors International (DCI) has provided economic development professionals the opportunity to hear directly from their “customers” through a comprehensive survey of corporate executives and their advisors. Through the Winning Strategies survey and analysis, DCI provides insights into current best practices in marketing places and how these practices have changed over time.

It’s not just the world that has changed since 2017, but also our approach to Winning Strategies in Economic Development Marketing. The interest in how executives make location decisions has never been higher, given the current political and economic climate. Now in its ninth iteration, Winning Strategies includes updated questions and responses to reflect changes in how people are consuming information. Regardless, the study continues to bring the discussion of how location decisions are made into focus no matter how out of focus the world may seem.

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2020 Winning Strategies

Be in the know about what works when marketing to corporate executives with site-selection responsibilities.

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Interested in Learning More?

Julie Curtin

President, Economic Development Practice Development Counsellors International Phone: (303) 627-0272 [email protected]

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