Talent Wars 2022

What People Look for in Jobs and Locations

As the world slowly emerges from the pandemic, communities and companies are now asking: why and where is talent relocating?

To answer this question, DCI surveyed 1,000 working-age people across the U.S. who recently relocated at least 100 miles from their previous residence to learn what persuaded them to pick up their lives and move. What the research showed was that a large majority of people were simply looking for a better quality of life after time to sit and reflect these past few years.

In its sixth edition, the Talent Wars report sets out each year to better understand how to attract, and ultimately retain, talent. While many familiar trends from previous years were identified in this iteration, some new shifts in relation to travel and tourism were revealed, underscoring the importance of economic development and destination marketing organizations collaborating on talent attraction efforts.

To get a better grasp on how factors such as work-life balance, travel and workplace models played a role in talent relocation, DCI sought to answer the following questions:

• What is important to talent following the pandemic?
• Are incentives still a viable factor in attracting talent?
• What lifestyle factors are people considering when deciding to relocate?
• How big of a role do workplace models play in talent’s decision to continue or take a new job?

As businesses navigate uncharted waters with so many people continuing to work remotely or change career paths, evaluating talent attraction trends can help companies and communities learn how best to position themselves to recruit new talent and keep what they already have. If you are interested in scheduling a live or virtual presentation of the Talent Wars 2022 research, see pricing details below:

• $3,950 + travel expenses for 1-hour in-person presentation + 25 printed copies of report
• $1,500 for 45-minute virtual presentation with a link to download the report

For any inquiries regarding this study or custom research, please reach out to Patience Fairbrother at [email protected]. If you would like more information on the importance of talent attraction marketing, please visit our Talent Attraction Marketing services page.

If you are a current DCI client, please reach out to your account lead for any help downloading the report or to inquire about the in-person or virtual presentation.