Travel Trade Marketing
DCI has developed long-standing relationships with top-tier wholesalers, tour operators, travel agents and airlines – ensuring minimal start-up time when working with a new destination.
This provides our clients with opportunities to market their destination in ways difficult to do independently. Our team conducts perception and gap analysis research to inform a destination’s trade strategy, launches campaigns that enhance product distribution among wholesalers and tour operators, implements trade events and roadshows, conducts familiarization programs, negotiates and facilitates co-op marketing partnerships and staffs trade show activations.
DCI’s travel trade events connect our clients with product managers and decision-making executives at tour operators and with leading travel agents. We know which tour operators have potential to expand their product offerings and which travel agents sell to high-yield consumers. We help destination build stronger industry relationships, which leads to increases in sales and visitor arrivals.