Tourism Research

As a tourism industry leader, our research division is uniquely positioned to provide customized studies and insight that will guide a destination’s future marketing strategy.


We have developed long-standing relationships with leading wholesalers, tour operators, inbound/receptive tour operators, travel agents, meeting planners, incentive houses, airlines, media (print, broadcast and online) and digital influencers. These relationships allow us to speak directly to those who influence consumer travel purchasing decisions and offer an unparalleled depth of information to DMOs.


Destinations can turn to DCI when you seek to understand the preferences, motivations and buying behaviors of consumers. Our research team knows how to conduct intercept, online and focus group studies that solicit the insight you need to inform your marketing approach. Our research team manages all phases of the research process in-house -by creating the initial research concept, survey development, implementation, analysis and presenting the final insights document.

Perception Studies Destination Brand Audit Competitor Analyses Distribution Studies Product Gap Analyses Lead Qualification Reports Customized Studies/Analyses

Industry Insights


Why Tourism Research Matters


COVID-19: Travel Planning by Generation

Karyl Leigh Barnes

President, Tourism Practice (212) 444 - 7123 [email protected]

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