Museum Marketing

Seventy-six percent of all U.S. leisure travelers participate in cultural or heritage activities such as visiting museums. These travelers spend 60 percent more on average than other leisure travelers.

We’re able allies in launching new museums and cultural institutions because we have done so successfully, and we understand the unique tactics needed to attract more visitors. From identifying storytellers and narrators within institutions to cultivating interest of exhibitions by new target audiences, DCI is the museum marketing partner that you’ll be glad is on your side. We go beyond generating editorial coverage and tallying impressions. We align our marketing efforts to the numbers that matter the most to institutions: visitors and revenue.


Museum Openings Media Visits Pitching Influencer Relations

Industry Insights


Calling Museums: You’re Needed More Than Ever


How Museums are (Finally) Providing a Reflection of Diverse Communities


Marketing Indigenous Cultures: A Primer


Museum Marketing: Engaging Visitors by Thinking Outside the Box

Karyl Leigh Barnes

President, Tourism Practice (212) 444 - 7123 [email protected]

Interested in how DCI collaborates with our clients to increase visitors and business inquiries?

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