Digital and Social Media Marketing
Over half of all DMOs plan to increase their digital budget in the next year, illustrating the importance of having a cutting-edge digital strategy.
With the rise of consumer search and direct booking it’s more important than ever to understand the digital landscape in which a destination competes. When developing a competitive digital strategy, our team of digital marketing executives works together to analyze a client destination’s digital presence to provide a framework for making strategic digital recommendations. DCI’s digital team can then work with the destination to create a digital influencer, social media or paid search strategy that will allow the destination to increase awareness and move consumers further along the purchasing pipeline.