Branding

a young designer brainstorming with notes on a glass wall

A passion for place branding fueled by a proven process

DCI is a global leader in effective place branding and marketing. With more than 60 years of experience in destination marketing for cities, regions, states and countries, we have perfected the art and science of crafting community brand identities that are honest, authentic and embraceable. We believe your place brand stems from who you are, who people perceive you to be and who you want to be.

We couple our deep economic development, tourism and talent attraction expertise with a proven destination branding process that integrates research, marketing strategy, local community engagement, powerful storytelling and creative concepts. From successful city branding campaigns to new brand images and logos, DCI understands the importance of place identity.

Featured Case Studies

Mississippi

As a state with untapped opportunity for business, Mississippi needed a new brand identity that was attractive to corporate investment. Inspired by the colors of the Mississippi flag and the strong, hardworking people who call the state home, DCI crafted a refreshed brand mark and accompanying website that embodied the spirit of the state – one that will work hard for you – for your business, for your family, for the future. With that in mind, the tagline, “Mighty Mississippi” was born.

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Get in Touch

If you’d like to know more about DCI’s successful place branding strategy and capabilities, please reach out by email.

Dariel Curren

Executive Vice President

[email protected] Get Started With DCI