Case Study

Broadcast PR Boosts Buena Park Bookings



The city of Buena Park was often overlooked as a travel destination in Southern California, despite boasting America’s first theme park, Knott’s Berry Farm.


To visually define the Buena Park experience for prospective travelers, DCI harnessed the power of broadcast television. DCI’s publicity team targeted programs which were syndicated across the country to ensure a strong return on investment. The reach of each TV placement was then amplified through owned and paid digital platforms.


  • Secured 7 television broadcast segments on Savvy Living, Seattle Refined, Coffee with America, KAZT-TV News (Phoenix) and Celebrity Page, with many syndicated to 200+ cable and local stations.
  • Repurposed video assets on Visit Buena Park’s owned channels, including to drive traffic to its highest performing section of the website.
  • Garnered 15.1M viewers, reaching both a national audience as well as key regional markets such as Phoenix, Seattle and Texas.
7 Feature Segments
800+ Syndicated Placements
15.1M Impressions

Interested in how DCI collaborates with our clients to increase visitors and business inquiries?

Get In Touch
We have updated our Privacy Policy to include GDPR. If you continue we will assume that you agree to our privacy policy.