Visit Buena Park
A broadcast PR campaign boosts Buena Park’s tourism industry in a win for the city’s publicity.
Buena Park was often overlooked as a travel destination in Southern California, despite boasting America’s first theme park, Knott’s Berry Farm. A new marketing campaign through broadcast media relations and social media elevated its tourism business.
The Challenge
Buena Park’s travel industry was losing out to other Californian destinations among target audiences in North America. The city, with the nation’s first theme park, needed to show itself off, but traditional travel marketing wasn’t cutting it. Its leaders wanted to show potential travelers across all demographics why it was a top-notch destination through a new tourism marketing plan.
The Solution
To visually define the Buena Park experience for prospective travelers and increase brand awareness, DCI harnessed the power of broadcast television as its key marketing strategy. Our PR professionals targeted programs which were syndicated across the country to ensure a strong return on investment in its destination marketing efforts. The reach of each TV placement was then amplified through owned social media and paid media platforms, creating a cost-effective digital marketing approach.
The Results
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secured on morning shows syndicated to 200+ stations.
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DCI repurposed high-quality video assets on Visit Buena Park’s channels to drive traffic.
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reached nationally and regionally.
