Broadcast PR Boosts Buena Park Bookings
To visually define the Buena Park experience for prospective travelers, DCI harnessed the power of broadcast television. DCI’s publicity team targeted programs which were syndicated across the country to ensure a strong return on investment. The reach of each TV placement was then amplified through owned and paid digital platforms.
- Secured 7 television broadcast segments on Savvy Living, Seattle Refined, Coffee with America, KAZT-TV News (Phoenix) and Celebrity Page, with many syndicated to 200+ cable and local stations.
- Repurposed video assets on Visit Buena Park’s owned channels, including VisitBuenaPark.com to drive traffic to its highest performing section of the website.
- Garnered 15.1M viewers, reaching both a national audience as well as key regional markets such as Phoenix, Seattle and Texas.