Case Study
San Diego
Economic Development
Background
San Diego is known for being a beautiful and luxurious destination for travel, but is less notable for its burgeoning business sector.
Through our partnership with the San Diego Regional EDC, DCI seeked to increase visibility for San Diego’s key industries and establish it as an innovation hotspot.
Strategy
DCI positioned San Diego in national, top-tier media as a premier location for business investment, particularly for biotech, life sciences and technology.
From the beginning it was important that we hit the ground running, and thanks to our relationships with these outlets we were able to deliver for San Diego.
Results
Over the course of our service with San Diego, DCI has secured placements in publications such as The Wall Street Journal, Forbes, Business Insider, Los Angeles Times and many more.
We placed a feature spread in New York Times’ coveted ‘Square Feet’ section, which profiled a key neighborhood in downtown San Diego. Lastly, in less than 12 months, DCI secured 26 top-tier media results, representing 68.9 million media impressions and $2.6 million in ad equivalency.