Case Study

Public Relations: Driving Visitors to Louisville



While the famous and fabulous descend upon Louisville in style each year for the Kentucky Derby, the city’s fashion history and arts offering was virtually unknown.


DCI leveraged the Magnificent Mona Bismarck exhibition at Louisville’s Frazier Kentucky History Museum, to promote Louisville’s history and influence in the fashion world and position the destination as a newly minted arts city brimming with museums, art collectors and events.

We really appreciate all of your help in getting the exhibit the National Press that we feel it deserves! Andy Treinen, Director of Marketing, Frazier History Museum


  • 69 million earned media impressions with feature placements including Forbes, Garden & Gun, USA Today.

Interested in how DCI collaborates with our clients to increase visitors and business inquiries?

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