Case Study

Barbados Makes Waves With Travel PR



Barbados was lost in a “Caribbean Sea of sameness,” and its North America market share was declining.


DCI looked beyond sun, sand and sea leveraging “only in Barbados” culinary experiences in an aggressive travel public relations campaign to reach new North American audiences.

Thank you so much for this and for your excellent work in bringing these levels of coverage to fruition!! Peter Mayers, Director of Canada, Barbados Tourism Marketing Inc.


  • 200+ media placements generated 95.6 million impressions. Editorial coverage includes national outlets including Associated Press, Conde Nast Traveler, EnRoute Magazine, Globe and Mail, National Post, Toronto Star, Town & Country and Travel + Leisure.
  • Broadcast partnerships garnered coverage on Breakfast Television Toronto, CH Morning Live, CTV Ottawa, CP24, Global Halifax, Global Montreal and Global Toronto and NBC Today.
  • Generated 2 million+ impressions through #VisitBarbados posts on Facebook and Instagram owned channels through influencer partnerships.
  • Increased Canadian visitor arrivals by 10% and U.S. visitor arrivals by 8%.
95.6M Media Impressions
2M Social Impressions
10% Increase in Visitors

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