Case Study

Columbus Museum Marketing: National Veterans Memorial and Museum



Columbus Downtown Development Corporation sought to introduce the National Veterans Memorial and Museum (NVMM) to a national audience while promoting the Columbus Downtown story along the way.


DCI implemented an aggressive earned media campaign to increase awareness of the NVMM grand opening and promote the launch as an example of the tremendous progress in Downtown Columbus.


  • Nine media appointments secured in NYC and Chicago to discuss the opening of the National Veterans Memorial and Museum
  • More than 350 Million impressions generated via 52 placements in top tier outlets including CBS This Morning, CNN, Forbes and the Wall Street Journal.
  • Drove 70,000 visitors through the doors in 15 months.
350M Media Impressions
52 Media Placements
70K Visitors

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