Case Study

Museum Marketing: National Veterans Memorial and Museum Grand Opening in Columbus

Tourism

Background

Columbus Downtown Development Corporation sought to introduce the National Veterans Memorial and Museum (NVMM) to a national audience while promoting the Columbus Downtown story along the way.

Strategy

DCI implemented an aggressive earned media campaign to increase awareness of the NVMM grand opening and promote the launch as an example of the tremendous progress in Downtown Columbus.

Results

  • Nine media appointments secured in NYC and Chicago to discuss the opening of the National Veterans Memorial and Museum
  • More than 350 Million impressions generated via 52 placements in top tier outlets including CBS This Morning, CNN, Forbes and the Wall Street Journal.
350M Media Impressions
52 Media Placements

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