Website Insights

for Economic Developers

A Survey on Content, Traffic and Budget

With 65% of corporate executives and location advisors navigating to websites of economic development organizations (EDOs) as a resource in their site selection process, an effective and informative economic development website is now more important than ever as a marketing tool for communities.

To collect the latest benchmark data on website traffic, content and budgets among economic development organizations, Development Counsellors International (DCI) conducted a 15-question online survey of EDOs representing the largest regions and cities – populations over 200,000 – across the U.S.

A total of 59 responses were received with more than 70% representing cities/regions with populations of more than 500,000. Organizations were asked to look at a specific year-long period and gather data from Google Analytics and answer questions such as:

Number of Unique Visitors
Top Pages Visited
Website Budget
Top User Acquisition Sources

Using the data analysis in this report, our hope is that EDOs will be able to use this as an initial guide and benchmark for the functionality of their website. To access the full report, download your copy today!

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