The Emergence of Digital Influencers

and Their Impact on Destination Marketing

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The rise of social media platforms such as Facebook, Instagram, Pinterest, Snapchat, Twitter and YouTube have revolutionized the way destination marketing organizations (DMOs) operate.

Consumers are all researching their vacation options online and are inspired by the content they see produced by digital influencers.

We surveyed 905 English-speaking travel bloggers and digital influencers from Australia, Canada, Great Britain and the U.S. to provide insight into their needs when working with Destination Management Organizations (DMOs) / Convention & Visitor Bureaus (CVBs). In this study, we uncover best practices for working successfully with this unique group of content creators, and reveal trends and patterns you can anticipate in the future with influencer marketing.

Findings in this report include:

  • How digital content creators identify themselves
  • Types of assistance requested of DMOs
  • Method of contact preferences
  • Challenges of working with DMOs

… and more!

Download the full report and see all of the findings.

Share with us how you work with digital influencers! Tweet us at @AboutDCI.

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Digital Influencer Report by DCI

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