Services

Consumer Marketing

As an agency specialized in marketing places, DCI is experienced in creating and managing consumer activations and promotions for travel destinations – from concept development through execution.

Our agency understands that consumer marketing is an integrated effort that involves working together with traditional and digital media and the travel trade simultaneously – which is why we approach consumer marketing with a cross division brainstorm to ensure a 360 approach to achieving results.

DCI’s account directors are regularly engaging with advertising agencies and consumer brands to nurture relationships. Our seasoned staff members are trained in partner negotiations and understand that winning agreements are a result of diligent analysis, tracking spending and strategic recommendations, all necessary to ensure optimal return on investment for each promotion.

Consumer promotions are completely customizable based on a destination’s goals.

Destination promotions Consumer activations Co-op marketing partnerships

Industry Insights

Tourism

America’s Changing Demographics and What They Mean For Destination Marketing

Tourism

5 Destination Brand Partnerships that Bridge the Gap to New Consumer Markets

Tourism

Creative Genius Meets Strategic Partnership with These Four Destination Marketing Campaigns

Karyl Leigh Barnes

President, Tourism Practice (212) 444 - 7123 [email protected]

Interested in how DCI collaborates with our clients to increase visitors and business inquiries?

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