Air Service Development

DCI leads the critical analysis, planning, relationship building and strategy creation to take a proactive approach to creating new airline routes.   

Tourism and aviation are entirely symbiotic, and only when they both succeed can a destination generate lasting economic benefits. DCI’s tourism expertise bolsters our ability to plan airline route development strategies. Together, these strengths provide a vital, integrated service to complement a destination’s tourism marketing efforts.

DCI Services Include:  

Advice and Counsel 

• Agency and consultancy reviews and recommendations to attract investment 
• Leadership and advisement  
• Networking and relationship introductions 
• Workshops and speaking engagements 
• Team Training “Air Service Development 101” 
• Representation at Forums, Events, Meetings

Foundational Set-up and Market Assessment 

• Gain a holistic understanding of past and present market conditions. Acquire and evaluate data such as schedules, O&D and fares for dashboard use, competitive reviews, SWOT analysis, and quarterly analysis. including fare trends and comparisons, schedules, seasonality trends, market opportunities, and competitive risks for goal establishment. 

Strategy and Road Map Development 

• Using the foundational inputs, identify priority airlines and markets and set clear objectives. This includes establishing priorities, key messaging, and carrier meeting agendas to set route development goals. 

Airline Service Business Case Development 

• Implement the strategy to develop airline specific business cases with clearly articulated route opportunities in support of airline discussions to influence carrier decisions such as capacity growth.

 Air Service Development 101 

• Provide your team with an understanding as to why developing a plan for air service is a key ingredient in destination management. Learn the foundational elements for success, including stakeholder engagement, as DCI defines the steps and stages to create a vision for long-term collaboration and success. 

Airline Marketing Co-Op Program Creation 

• Benefit from turn-key marketing partnerships with airline partners to foster destination awareness, support route sales, elevate the destination brand and drive air, hotel, rental vehicles, and other hospitality product bookings.