What Travel Media Wants: Best Practices When Pitching Stories to Travel Writers

In a time of unparalleled growth in the global travel and tourism industry, destinations must stay ahead of evolving media trends to captivate prospective visitors.

Development Counsellors International (DCI) introduces the second edition of our report, offering essential insights into the professional preferences and behaviors of travel journalists. Through a comprehensive survey of 182 travel writers across the United States, Canada and Mexico, this study sheds light on what journalists truly need from destinations to craft compelling stories and elevate their brands.

This report dives into three key areas of collaboration with travel media. Learn how to unlock topics that pique journalists’ interest and position your destination for success, explore why crafting a well-thought-out pitch is only the first step in a larger strategy and discover what journalists don’t want, helping you refine your approach and avoid common missteps. Whether you’re refining your destination’s story angles or seeking to build more effective media relationships, this report provides actionable insights to guide your efforts.

Don’t miss this opportunity to leverage these findings on travel media relations. Download the report today to uncover the strategies that will strengthen your media outreach, maximize story placements and attract more visitors to your destination.