Digital Marketing

Our approach to digital marketing for destinations prioritizes a holistic and data-driven strategy. This involves setting up tracking and reporting tools, defining key performance indicators (KPIs), and establishing a framework for analyzing and interpreting data. Using advanced data visualization techniques, we help destinations gain valuable insights into how their audience is interacting with their brand online. This includes creating custom reports and dashboards that provide real-time insights into website traffic, advertising performance, and social media engagement.

We then use these insights to optimize destinations’ digital presence and advertising campaigns for maximum impact. Our optimization services include A/B testing, website optimization, social media strategy development, and more. Overall, our approach is designed to provide destinations with the insights and tools they need to make data-driven decisions and succeed in the competitive digital landscape. 

DCI designs and builds customized websites from scratch – including all the research and content you need – or can refresh a site in need of a makeover. As a tourism and digital marketing agency that also has deep experience in business development lead generation, DCI’s digital marketing team are masters at storytelling. Whether it’s tracking down just the right photos, creating dynamic infographics and maps, or developing customized applications to drive engagement, we’ve got it covered.

Learn more about DCI Website Services.

Engaging travelers, corporate executives and a potential workforce in their online search is a critical and important step in driving investment into local economies. We have extensive experience in helping places appear higher on search results through search engine optimization work as well as paid search programs. To improve awareness and conversions amongst your target audience, we utilize a variety of paid advertising channels and publications, including social media, programmatic advertising, and media buys with top publications.  

Find out more about DCI’s approach to media buying.

The dynamic, always-on world of social media – from LinkedIn and YouTube to TikTok, Instagram and beyond – plays a crucial role in developing perceptions of a place. Maintaining a presence on these networks is a full-time job. Whether crafting branded destination content or elevating business development executives’ presence via digital thought leadership, DCI builds and executes social media marketing strategies, blog content and email marketing programs that elevate your community online and around the world through measurable results. The digital team never met a platform it didn’t master.

See how DCI revamped the US Virgin Islands’ social media presence.

There is no denying that influencer marketing informs consumer perceptions. DCI understands the positive impact influencers have on a destination’s attractiveness as a place to visit and to live. As an agency, we have relationships with the influencers who drive engagement with community brands and extensive experience negotiating partnerships with top travel, lifestyle and niche market influencers.

DCI works with influencers every step of the way to ensure influencer trips create the right kind of attention for your country, state, county or city. Whether it’s building travel itineraries or ensuring social media content deliverables are met, DCI provides detailed guidance that translates awareness into actual visitors and talent.

Are you an influencer? Sign up to work with DCI.