Building Consumer Trust: The Post-Truth Society in Public Relations
December 16, 2018In an era where facts are perceived as an “art form,” consumer trust in governments, businesses, public agencies and... View Article
Latest Posts
Why Digital Assistants are The New Travel Advisers
December 11, 2018Today’s consumers can get what they want, when they want. As a result, they’re more curious, demanding and impatient than... View Article
Embracing The Freelancer Model: The Decentralization of Content Creation
December 7, 2018Film production and design firms have followed the freelancer model for many years. In the next five years, we... View Article
Episode 52: Hail to the Victors: KLA-Tencor Selects Ann Arbor, Michigan For Major R&D Facility
December 6, 2018The Michigan fight song and an interview with KLA-Tencor’s Chief Strategy Officer Bobby Bell is featured in this podcast. Bobby... View Article
5 Tips for Punching Up Sales Calls with Meeting and Incentive Planners
December 3, 2018Most suppliers travel at least once a month to meet buyers on sales calls and at trade shows, and... View Article
5 Ways DMOs Can Use IGTV, Instagram’s Long-Form Video Feature
November 28, 2018While creating shareable content, sharing compelling stories and starting conversations with travelers are content goals of most travel brands,... View Article
Best E-Newsletters for Economic Developers
November 27, 2018It’s the 21st century, and when it comes to staying abreast of the latest economic development news, let’s be... View Article
Infographics Will Save Your Life (Spoiler Alert: Not Literally)
November 19, 2018People are exhausted. Everywhere. Well, their eyes are anyway. Our eyes work overtime every day sorting through a constant barrage... View Article
How to Pitch: Bob Mowat, Executive Editor of Canadian Travel Press
November 13, 2018Bob Mowat is the executive editor for Canadian Travel Press and Baxter Travel Media, which is considered the largest provider... View Article
How to Pitch: Jacqueline Swartz, Travel Writer and Photographer
November 9, 2018Jacqueline Swartz is an accomplished travel writer and photographer who has lived around the world — from roaming through Parisian... View Article
Blog Loving 3.0: Top Five Economic Development Blogs
November 7, 2018Every year, marketing content is becoming more digital, and organizations are embracing these changes by focusing on blogs to... View Article
Networking 101: How Canadian PR Pros Can Take Advantage of Industry Events
November 5, 2018Breakfast meetings, happy hours, industry-expert panels, there is no limit to the variety of networking events offered on a daily... View Article
