The Good Life Is Calling
A talent destination for the state of Nebraska
Nebraska was losing young talent to larger Western and Midwestern metros, and its talent website was not doing enough to bring them back. Since launching in October 2025, TheGoodLifeIsCalling.com has given out-of-state job seekers, young professionals, and families a single place to see what it means to live and work in Nebraska. The rebuilt site has already welcomed more than 10,600 users, excluding paid traffic.
The Challenge
Nebraska's existing talent site wasn't reaching the right audience. Unclear navigation, heavy reliance on external links, and slow load times pushed visitors away - and 43% of traffic came from in-state users. The site also lacked a clear definition of the "Good Life," leaving young talent to question the state's career diversity, affordability, and quality of life. Nebraska DED needed a research-backed digital destination for out-of-state talent.
The Solution
DCI audited the existing site and grounded the rebuild in our national Talent Wars research and a custom Lightcast labor market and migration report. The new WordPress site is organized around what prospective residents say matters most: jobs, cost of living, housing, and quality of life. It features real employer stories and testimonials, a proprietary Cost of Living Calculator, and a mobile-first, accessible design. SEO and GEO strategy were built in from day one, so Nebraska's story shows up where talent is searching.
The Results
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growth in organic search users compared to the pre-launch period
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ranked keywords, up from 240 before the rebuild
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Google AI Overview appearances, up from 3
