Finding The ‘Real Cajun’ In South Louisiana.
Louisiana’s Acadiana region was rapidly diversifying and looked to build its competitive identity on a national stage among talent and business executives. DCI created a new place brand strategy that emphasized the region’s strategic location and took a modern twist on its unique place identity.
Home to the maker of legendary TABASCO® hot sauce, the nine-parish Acadiana region located midway between New Orleans and Houston was red hot for business. The region has rapidly diversified in recent years with cutting-edge manufacturing and technology companies, but it lacked perception on the national stage among target audiences – talent and business executives.
Through perception research, DCI helped One Acadiana – the economic development organization formed out of the Lafayette Chamber of Commerce – understand that Acadiana had no name recognition among its target audiences. With this information, DCI got to work on creating a new destination brand, messaging, and marketing strategy for the Acadiana region.
“South Louisiana: Real Cajun”
DCI’s creative team developed a successful place branding campaign.
Adaptability for various place marketing campaigns such as “Real Cajun. Real Business.”
New Brand in Action
The new Real Cajun brand identity came to life on the new South Louisiana website.