Travel Trade Marketing: Putting Costa Rica on the Market for High-Tech Companies
Costa Rica had a highly educated workforce, but not enough high-paying jobs for its wealth of skilled citizens.
DCI executed an integrated marketing campaign to attract high-tech companies, while raising Costa Rica’s profile among the global business community.
- DCI arranged for President Chinchilla to ring the Opening Bell of the New York Stock Exchange.
- The NYSE appearance, along with media interviews, resulted in positive coverage in CNBC, CNN, CNN en Español, Bloomberg News, The Associated Press, Thomson Reuters and more.
- DCI secured 40 face-to-face meetings with targeted manufacturing companies, which led to five companies visiting Costa Rica, two of which announced new operations in the country.
- DCI hosted 90 corporate executives in Silicon Valley for an exclusive lunch with President Chinchilla.