Case Study

Source Cincinnati

Economic Development

Background

Source Cincinnati wanted to build on the positive momentum of investments being made into the city, including infrastructure, housing, restaurant and entertainment scenes.

The collective driver was to leverage earned media to bring national attention to the region’s attractive qualities as a place to live and work to draw in new talent and jobs.

Services Provided

Strategy

DCI worked with Source Cincinnati to amplify the stories and successes that define the region as an innovative and vibrant place to live through proactive media relations, rankings, events and digital tactics.

Through a focus on earned media, we have helped shift the perception of Cincinnati in the eyes of business executives, talent and tourists.

Cincinnati is taking a new approach on how a region presents itself to the world. DCI has been an integral partner in helping to drive our region’s reputation as ‘the place to be’ for talent, investment, and visitors. -Julie Calvert, Executive Director, Source Cincinnati

Results

  • DCI has secured major placements featuring Cincinnati’s quality of life appeal in leading lifestyle publications including USA Today, Forbes, Travel + LeisureFodors, Paste Magazine, The Daily Meal, Upscale Magazine, AFAR and Playboy.
  • Headlines have included: “Queen for a Day (or Two) in Cincinnati”;4 Reasons Cincinnati is on our Radar”; “From Vacant to Vibrant: Cincinnati’s Urban Transformation”; “Cincinnati’s Reinvention”; “What’s Cooking: Blacks Chefs in Cincinnati”; and “Hidden Food and Drink Gem – Over the Rhine in Cincinnati, Ohio.
  • DCI has secured Cincinnati in national rankings, including Fortune: “Cities with up-and-coming downtowns”; Forbes: “America’s Most Affordable Cities”; Forbes: “Opportunity Cities”; and USA Today: “Cities with big food scenes”.
  • Since 2014, DCI has secured 34 journalists to visit Cincinnati for familiarization tours focused on the region’s growth, food and brewery scene, music festivals and LGBTQ friendliness.

Interested in how DCI collaborates with our clients to increase visitors and business inquiries?

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