Case Study

Netherlands Foreign Investment Agency

Economic Development

Background

As the gateway to Europe, the Netherlands Foreign Investment wanted to generate more quality North American leads and encourage companies to explore content related to their key industries.

In addition, the organization wanted there to be an emphasis on investing in Holland and how NFIA helps to roll out the orange carpet for businesses across the globe.

Strategy

DCI developed a multi-year integrated marketing campaign starting in 2014.

The program encompasses earned media; an active presence on Twitter, LinkedIn and Instagram; always-fresh website content; collateral; attention-getting direct mail; strategic digital advertising that targets North American prospects; Web-to-Leads and more.

Results

DCI streamlined all NFIA websites into one new powerful website that unified brand messaging across multiple countries. Since launching, www.investinholland.com has won multiple awards and is regarded as the world’s smartest website for foreign direct investment.

As part of the media relations portion of the marketing program, DCI secured more than 130 media placements on behalf of NFIA, including coverage in top-tier publications such as Forbes, Huffington Post and U.S. News & World Report. In the same time-period, DCI recruited 30+ U.S. journalists to visit the Netherlands to cover Holland’s digital, medtech, logistics and smart & green mobility sectors. DCI also secured a byline for NFIA’s Executive Director in American City Business Journals and wrote more than 10 columns.

555+ Qualified Website Actions through One Year of Digital Advertising
320 Qualified Website Actions based on Content Marketing
69% Increase in Followers on Social Media Channels

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