Case Study

Long Beach CVB

Tourism

Background

In the shadow of Los Angeles, Long Beach, California, sought to bring its thriving arts and culture scene to center stage.

Strategy

DCI launched a digital strategy, securing six top-tier digital influencers and cultural tastemakers to explore Long Beach’s top attractions and cultural highlights. Each influencer was provided with a digitally oriented itinerary which featured the social channels for key destination experiences.

In Long Beach, we’re proud of our standout events and cultural offerings. DCI brought us top of mind with our key audiences – by placing us at the top of their social feeds. Bob Maguglin, Director of Public Relations, Long Beach CVB

Results

  • Top arts and lifestyle digital influencers such as Scott Eddy (@MrScottEddy), YouTube star Sam Schuerman (The Sam Schuerman Show) and Beth Williams (Travels in Translation), were introduced to Long Beach.
  • Used #ArtsinLB to generate organic content about Long Beach across a variety of social platforms including Instagram, Twitter, YouTube, Facebook and blogs.
  • The campaign generated 1,926 posts and 37.8 million impressions, with high levels of engagement totaling more than 47,000 touchpoints from just three days in-destination.

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