Case Study

Japan External Trade Organization

Economic Development

Background

JETRO needed to identify and arrange face-to-face meetings with companies considering investment in Asia, particularly in the wake of the devastating tsunami.

Services Provided

Strategy

Utilize a “predictive model” to identify companies exhibiting changes that forecast a site location need.  Schedule in-person appointments and teleconference opportunities with prospective investors with an interest in investment.  Qualify each interested company to ensure they met the program guidelines for project size and timeline.

As a direct result of DCI’s work, Amgen announced a joint venture with Astellas Pharma in May 2013 to provide new medicines in Japan. Daiki Nakajima, Business Development Team

Results

  • DCI arranged a total of 19 face-to-face meetings between corporate decision makers and JETRO’s team in New York City.
  • The outreach campaign also identified 44 suspects that represent future investment opportunities.
  • Of the companies contacted during the relationship, major life sciences company Amgen moved forward with an investment in Japan.

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