Case Study

Discover the Palm Beaches

Tourism

Background

Discover The Palm Beaches aimed to revamp their online presence by launching a newly redesigned blog, ThePalmBeachesBlog.com.

Strategy

Discover The Palm Beaches came to DCI to develop a strategy for its new consumer facing blog creative and engaging digital content, with the ultimate goal of increasing visitor traffic to the site and boosting exposure.

We could not be happier with The Palm Beaches’ new blog. Since its launch we have seen a spike in the number of monthly visitors to the site and an increase in social engagement. Ashley Svarney, Director of Communications

Results

  • DCI provided content strategy to boost exposure and use of SEO, while generating more visitation to the blog, with an overview of online and digital tactics to ensure posted stories are publicized.
  • DCI generated a social media integration strategy outlining the best ways to incorporate social media channels into blog entries, and to promote blog posts via social media and eNewsletters.
  • DCI developed and managed a 12-month blog post content calendar, publishing three posts monthly.
  • As a result of DCI’s blog revamp strategy and content development, the number of new monthly visitors to ThePalmBeachesBlog.com has increased by 89%.

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