Destination Social Media Marketing Exposes #ArtsinLB
DCI launched a digital strategy, securing six top-tier digital influencers and cultural tastemakers to explore Long Beach’s top attractions and cultural highlights. Each influencer was provided with a digitally oriented itinerary which featured the social channels for key destination experiences.
- Top arts and lifestyle digital influencers such as Scott Eddy (@MrScottEddy), YouTube star Sam Schuerman (The Sam Schuerman Show) and Beth Williams (Travels in Translation), were introduced to Long Beach.
- Used #ArtsinLB to generate organic content about Long Beach across a variety of social platforms including Instagram, Twitter, YouTube, Facebook and blogs.
- The campaign generated 1,926 posts and 37.8 million impressions, with high levels of engagement totaling more than 47,000 touchpoints from just three days in-destination.